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The web site maliburum.org states the following, "Malibu Rum is truly wonderful drink, isnt it? It can be used in cooking, baking, or you can drink it? Why is it so popular? The reason it is so popular is merely because it is a refreshing alcoholic beverage, which many people drink all year round in various cocktails." I noticed that the webpage also said " It is most popular in summer, simply due to the coconut after taste which the drink provides." They also said " With the height of Summer right around the corner, what better time is there to enjoy a refreshing Malibu drink? I know I will be! For the ever ." The meta header had Malibu Rum as the first optimized keyword. This keyword is followed by Rum Drinks, Rum Cocktails, and Coconut Rum which isn't as important as Malibu Rum. The other words maliburum.org used was Malibu Coconut Rum. Malibu Rum Flavors is included but will not be viewed by search engines.